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Komodo Gear Motorcycle Apparel
Case Study: Increase revenues utilizing online Marketing and Branding Solutions
for Motorcycle Apparel Company.
Business Problem: Companies today are focused on their core business, what they do best. The ability to brand and market their products and services creates new and complex challenges. The majority of businesses do not have the in house expertise or resources to effectively create an online brand or manage a dedicated marketing campaign.
Today’s Business Reality: To be successful, business need to create a community to engage and converse with their customers. Companies need an end to end solution utilizing cloud based resources and expertise that is affordable and tied to revenue creation.
Overview:
In 2004, a new apparel company, Komodo Gear, emerged on the market as a new manufacturer of high quality motorcycle apparel. Like many new companies, they went to market with traditional business methodologies such as attending industry trade shows, interacted directly with their customers and traveled extensively to industry related public events to create a relevant brand. In 2008, after extensive time and resource utilization, the company realized their need to be “Factory Direct” to their customers offering their full product portfolio all on line. However, they were 7 pages deep on the major search engines for targeted keywords and their ability to engage customers online was limited to email.
Complex Challenges:
The problem was that their products were not easily found on the major search engines and they could not connect customers with their brand. The company realized the complexities with online branding, marketing and advertising. Where were the sales? At every corner, a new challenge emerged and reality sunk in; they would need to outsource their online initiatives if they were to be successful in a highly competitive and digitally complex market.
Blended Media Solutions:
In 2010, Komodo Gear partnered with Hub Juice and created a go to market strategy that included Content Creation, Management, SEO, SMO strategies and e-commerce analytics. Within 90 days, they started to see positive results that showed improvements in search rankings and a dramatic increase in new, unique visitors. Their landing page was completely restructured to achieve W3C validation thus allowing their products to be crawled and indexed by the major search engines. Furthermore, analytics from e-commerce were able to show revenues were tied directly to organic search resulting in a tangible ROI that set the path for greater online sales and brand recognition.
Sustainability:
The solutions implemented for Komodo Gear by Hub Juice demonstrated the following:
- A dramatic increase in unique visitors over a 90 day period grew by over 400%.
- Revenues increased over 90 days by 54% from Yahoo (organic)
- Revenues increased over 90 days by 26% from Google (organic)
- Facebook Fans increased by over 325%
- YouTube views increased by over 800%
- Pay Per Click (PPC) strategy was eliminated in favor of blended media and content management
- Conversion rates experienced measured growth over 90 days
By implementing a mash up of blended social media’s, SEO and content distribution, the combined results not only increased revenues, but also increased profitability. Hub Juice enabled Komodo Gear to plan, create and execute new campaigns that exceeded projected revenue goals. The managed services provided by Hub Juice enabled Komodo Gear to project accurate costs for their quarterly objectives and generate an ROI that proved the work-flow and associated managed services by Hub Juice would lead to a sustainable business strategy for growth and expansion.
The Competitive Edge:
Hub Juice provides its customers with a unique mix of blended media services that mashes business intelligence, content management, New Media, intellectual property and a collaboration of unmarketing and traditional marketing with business techniques that is offered as a managed service.
About Hub Juice:
Hub Juice is comprised of a team of recognized industry specialists that combine their expertise to offer an end to end content management solution. Hub Juice has expertise in SEO, SMO, Video, Social Media, Mobile Marketing, Content Management and Web 2.0 technology. A significant differentiator and competitive advantage for Hub Juice is its expertise in managing disruptive Web 2.0 technologies as a subscription based service model that generates sustainable revenue growth for companies.
If your company is looking for the competitive advantage in today’s market, then contact Hub Juice info@hubjuice.com to discuss your business strategy